Housing Microfinance Training Materials – Market Research: Day 1

Objectives:

  • Review the MABS Approach Framework and the applicability of MF Best Practices and Principles to HMF
  • Familiarity with different tools and methodologies to be used to conduct market research. The survey questionnaire, FGD, and questionnaire to interview building materials suppliers

Module 1: Understanding Housing Microfinance

This module is made-up of three sessions:

Session 1: What is HMF
Session 3: BSP Circular 678
Session 3: Approach to Designing Bank Products

Module Content:
Methodology
Microsoft Office PowerPoint 2003 or higher version Course Overview
presentation
Microsoft Office PowerPoint 2003 or higher version
presentation
Adobe Reader 7 or higher version
reference
Microsoft Office PowerPoint 2003 or higher version
presentation

Module 2: Market Research

This module is made-up of four sessions:

Session 1: Market Research Experience with Home Improvements
Session 2: Market Research Tool
Session 3: Field Application of the Market Research Tools
Session 3: Processing the Data and Reporting

Module Content:
Methodology
Microsoft Office PowerPoint 2003 or higher version Market Research
presentation
Microsoft Office Word 2003 or higher version
tools
Microsoft Office PowerPoint 2003 or higher version
tools
Microsoft Office Word 2003 or higher version
tools
Adobe Reader 7 or higher version
tools
Microsoft Office Excel 2003 or higher version
tools
Microsoft Office Word 2003 or higher version
tools
Microsoft Office PowerPoint 2003 or higher version
tools

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