Housing Microfinance Training Materials – Market Research

Housing Microfinance Training Materials – Phase 1: Market Research (3 days)

This module will require the participants to assess if their bank’s policies, procedures and status will enable them to offer housing microfinance loan product for their clients. They are also tasked to determine their objectives in offering the product.

Objectives:

(i) Use the MABS Approach to design a new product to meet demand for home improvements and other home-related purposes;
(ii) Use market research tools (survey, focus group discussions, key informant interview, and internal data gathering) to determine the markets and size for housing microfinance;
(iii) Experience actual hands-on practice in conducting survey interviews; and,
(iv) Develop an action plan to implement field market research and product development.

Market research phase has two modules:

  • Module 1: Understanding Housing Microfinance
  • Module 2: Market Research
Housing Microfinance Training Materials – Market Research
Microsoft Office Word 2003 or higher version
Click the link to access documents. Day 1
Click the link to access documents. Day 2
Click the link to access documents. Day 3
Click the link to access documents. Handouts
Click the link to access documents. Sharing By Practitioner

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