Session 1. Overview of Market Research

Market Research: Overview of Market Research

Objectives:

To provide an understanding of the importance of market research in designing market-oriented products and services and of the process banks are expected to go through to design microfinance products and services.

Module Content:
Methodology
A. Session Guide
Microsoft Office Word 2003 or higher version
session guide
B. Presentations
Microsoft Office PowerPoint 2003 or higher version
presentation
C. Handouts
Microsoft Office Word 2003 or higher version
reference

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