Session 2. Determining the Size of the Market

Market Research: Determining the Size of the Market

Objective:

  • Trainees will learn to quantify the size of the microenterprise sector in their service areas
  • Trainees will learn the various risks that can negatively affect its microfinance activities in the target market
Module Content:
Methodology
A. Session Guide
Microsoft Office Word 2003 or higher version
session guide
B. Presentations
Microsoft Office PowerPoint 2003 or higher version
presentation

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