Session 3. Data Gathering & Area Mapping

Market Research: Data Gathering & Area Mapping

Objectives:

  1. Trainees will learn how to use the secondary data gathering tools/forms
  2. Trainees will learn how to develop an area map of business establishments.
  3. Trainees will learn how to use the information for a rapid appraisal of the market.
Module Content:
Methodology
A. Session Guide
Microsoft Office Word 2003 or higher version
session guide
B. Presentations
Microsoft Office PowerPoint 2003 or higher version
presentation
C. Handouts
Microsoft Office Word 2003 or higher version
tool
Microsoft Office Word 2003 or higher version
reference

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