Marketing & Service Quality Course
Marketing & Service Quality is a stand-alone course designed to increase participants’ appreciation of the role of marketing in the organization’s growth.
- Clarify role of account officers in the sales cycle and marketing function
- Equip participants with skills to address sales activities including prospecting, benefits selling, overcoming objections, closing a sale and interfacing with clients
- Develop customer service skills including relationship marketing, measuring customer satisfaction, and measuring the cost of losing clients to the bank
|Note: Save presentations to your computer and open in powerpoint to view speaker’s notes.|
|A. Course Description|
|Course Description: Marketing & Service Quality||
|Marketing & Service Quality Training Framework||
|B. Module Learning Sessions|
|Module 1. Overview of Marketing||
|Module 2. Relationship Marketing and Service Quality|
|C. Reference Material|
Service Science, Innovation and BPO
IBM Philippines, Inc. presentation that provides examples and case studies of companies that focus their innovation efforts on the customer experience.