Module 1. Overview of Marketing

Marketing and Service Quality Course: Overview of Marketing

Objective:

At the end of the session, the participants should be able to explain the importance of marketing and discuss the  various roles of account officers as well.

Module Content:
Methodology
A. Session Guide
Microsoft Office Word 2003 or higher version Session Guide: Overview of Marketing
session guide
B. Presentations
Microsoft Office PowerPoint 2003 or higher version
presentation
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