Module 2. Relationship Marketing and Service Quality

Marketing and Service Quality Course: Relationship Marketing and Service Quality

Objective:

At the end of the session, the participants should be able to discuss and explain the importance of having satisfied clients and retaining them; express appreciation and commitment to why the bank should adopt a service quality stance.

Module Content:
Methodology
A. Session Guide
Microsoft Office Word 2003 or higher version Session Guide: Relationship Marketing
session guide
B. Presentations
Microsoft Office PowerPoint 2003 or higher version
presentation

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