Session 4. Market Research

Savings Mobilization Module:  Market Research

Objective:

To guide participants through the market research process and to introduce market research tools to identify client demand and develop innovative savings products.

Module Content:
Methodology
A. Session Guide
Microsoft Office Word 2003 or higher version
session guide
B.  Presentations
Microsoft Office PowerPoint 2003 or higher version
presentation
C. Handouts
Microsoft Office Word 2003 or higher version
tool
Microsoft Office Word 2003 or higher version
tool
Microsoft Office Word 2003 or higher version
tool
Microsoft Office Word 2003 or higher version
tool
Microsoft Office Word 2003 or higher version
tool
Microsoft Office Word 2003 or higher version
 reference
Microsoft Office Word 2003 or higher version
reference
Microsoft Office Word 2003 or higher version
reference

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