Session 8. Strategic Marketing

Savings Mobilization:  Strategic Marketing

Objective:

To impart the objectives and importance of marketing in savings mobilization and to provide tools for banks to develop new or enhance existing promotional ideas and marketing strategies.

Module Content:
Methodology
A. Session Guide
Microsoft Office Word 2003 or higher version
session guide
B.  Presentations
Microsoft Office PowerPoint 2003 or higher version
presentation
C.  Handouts
Microsoft Office Word 2003 or higher version
reference
Microsoft Office PowerPoint 2003 or higher version
case study
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